Greg Reinacker’s Weblog

Musings on just about everything.

Archive for October, 2003

NewsGator in the News

October 2nd, 2003 by gregr

From an interesting article about RSS and marketing by Dick Stroud, in What’s New in Marketing, issue 22.

Until recently, if I wanted to view IBM’s RSS channels, it required a software program called an aggregator, sometimes called a newsreader. [...] While this is useful I think it would have only been used by the techno-geek community if it had not been for a company called Newsgator.

Other than a Web browser the software that people spend a frightening amount of their life gazing at is Microsoft Outlook. Newsgator had the brilliant idea of enabling Outlook to receive and view information from RSS channels.

Thanks Dick!

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