Comments on: Marketing by RSS

By: RSS Autoresponders

RSS Autoresponders — Thu, 04 Jan 2007 12:32:10 +0000

There are a number of RSS autoresponders out there. My
RSS Autoresponder tracks user ids and displays content depending on the date subscribed just like email autoresponders.

It also tracks regular rss feeds regardless of a user id or not. By tracking the number of subscribers I am able to discern how many RSS subscribers you have and how many items where clicked.

Other items I track is the visitor to subscribe rate, the search enginge keywords that convert, the referrers that convert and the click stream of rss visitors.

By: Marketing blog

Marketing blog — Fri, 08 Jul 2005 15:39:38 +0000

Also, Microsoft is intergrating RSS into Longhorn.

By: www.rss-email-autoresponder.com

www.rss-email-autoresponder.com — Thu, 07 Jul 2005 01:40:32 +0000

Hello Brandon,

Everything is trackable with

http://www.rss-email-autoresponder.com

and this rss autoresponder does

a lot more, it helps inprove your

SE index.

By: www.rss-email.net

www.rss-email.net — Tue, 24 May 2005 21:07:34 +0000

Just yesterday Google and Lycos announced they are beta testing RSS Marketing, RSS eMail and RSS Publishing News in the UK.

RSS is at 8% use now and will soon hit 10%, which is the critical growth point. This should happen around the end of the year.

Lars

By: Khalid

Khalid — Sat, 23 Apr 2005 08:06:48 +0000

Needs to be re-edited or organized.

A lot of blogging and some lines are exceeding to the right column.

What about categorizing the site?

By: Brandon

Brandon — Sun, 17 Apr 2005 15:20:14 +0000

rss does give privacy to the subscriber in the sense that it bypasses e-mail but for marketing purpose, marketers really need to track and know the person that subscribe to their feed and if they are reading it.

let’s see how the technology for rss evolves over time,

By: Deborah Van Barriger

Deborah Van Barriger — Sun, 27 Mar 2005 15:01:07 +0000

Thank you for such great information. I am working with a web master to grow my business and your web site is superb with helps for rss. Thanks again for all your hard work.

Deborah Van Barriger

By: Maceo

Maceo — Sun, 10 Oct 2004 00:30:27 +0000

What about using a link to an html image, or call a script in the html page that the users are being fed?

By: RSS and Advertising

RSS and Advertising — Sun, 06 Jun 2004 16:46:16 +0000

Fred Wilson wants Cookies in Feed Readers to intelligently serve ads in feeds. Seems to me that Greg Reinacker’s feed redirection trick is a better solution. It works with the existing infrastructure, shares an overcounting problem from duplicate subscriptions in multiple news aggregators, and adds an undercounting problem when subscription lists are shared. All in all, a clear win.

One thing to remember is that ads are not right for everyone. I think the ratio of ads to content will need to be less than 20% by number and word count to prevent mass defection. Most weblogs can only achieve that by holding back posts losing value by eliminating freshness.

The other thing to remember is that paying for clicks rather than impressions will make this all moot. I think the power readers who use news aggregators will be very adept at filtering/ignoring ads. Making pay per click more attractive for advertising buyers….[more]

By: Dabbling with RSS

Dabbling with RSS — Fri, 13 Feb 2004 12:16:24 +0000

Your assumptions dictate your answer. If you assume that circulation means non-bounced emails, then you’ve already precluded RSS as a revenue producing delivery mechanism. I think that all email based revenue models are suspect in view of the current spam growth rate. And the latest call for email postage is frightening. So I’d consider refinements of the revenue model….[more]